26 Nov,2025
Guest Lecture on GTM Strategy & Acquisition
The Department of Management Studies at GLBITM organized an insightful guest lecture on “GTM (Go-To-Market) Strategy & Acquisition (India)” by Mr. Kinshuk Parida, a seasoned Adobe Specialist known for his expertise in digital marketing and strategic market expansion.
Mr. Parida explained the fundamentals of Go-To-Market strategy, including market segmentation, value proposition, pricing, distribution channels, and competitive positioning. He highlighted how aligning product offerings with the right audience is crucial for market success.
Focusing on the Indian market, he discussed key factors such as demographic diversity, digital adoption, price sensitivity, and regional differences. He also shared examples of brands that effectively localized their GTM strategies for India.
The session further covered the acquisition landscape in the country, emphasizing motivations behind mergers and acquisitions, due-diligence practices, integration challenges, and notable case studies from the tech and retail sectors.
Mr. Parida also showcased the role of digital tools—analytics, customer experience platforms, and marketing automation—in enhancing GTM strategies and evaluating acquisition opportunities. The lecture concluded with an interactive Q&A session, where students explored topics like career paths in GTM, post-acquisition integration, and the growing impact of AI on marketing strategies. Overall, the session proved highly enriching, offering students valuable industry insights. The department extended heartfelt thanks to Mr. Parida for delivering an engaging and informative lecture.
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